Media Relations Redefined

April 20, 2016 – Imagine you’ve worked at the same television station for many years. Then imagine that days before Christmas, you’re told the company has gone bankrupt and tonight’s six o’clock news has been cancelled. You’re not only out of a job, you’re leaving without severance.

How to Pitch the Press in 2016

February 2, 2016 – There are many questions you should ask yourself before you pitch the press. Is there a story? Is it newsworthy? Will the target audience care? Are you providing value? If, and only if, the answer to these questions is yes, you’re ready to pitch the press.

Don’t Get Burned: 5 Rules for Media Relations

Media Speak: The Glossary

The New Definition of Earned Media